Yes, the plant in the photo you sent is an amaranthus, but there are several types of this ancient grain plant. The one I grow (and also this one) are the type called \"Loves Lies Bleeding,\" but the one you photographed looks a bit heat stressed or drought stressed. Like most plants they grow differently depending on the amount of water, heat, and fertilizer. Mine grows in a pot and is well fed and watered almost daily. Keep growing, Marianne Binetti